Business: Decision Strategies International, Inc. 100 Four Falls Corp. Center, Suite 604 1001 Conshohocken Drive West Conshohocken, PA 19428 United States Phone: +1 (610) 525 0495 Fax: +1 (610) 525 0864 E-mail: schoemaker@thinkdsi.com Academic: Department of Marketing The Wharton School University of Pennsylvania 700 Jon M. Huntsman Hall (JMHH) 3730 Walnut Street Philadelphia, PA 19104-6340 United States Phone: +1 (215) 573 2895 E-mail: schoemak@wharton.upenn.edu Personal: E-mail: paul@paulschoemaker.com Last update: September 7, 2005.