Paul J. H. Schoemaker Ph.D. is the founder, chairman and CEO of Decision Strategies International, Inc., a consulting and training company specializing in strategic planning, executive development and multi-media software. He has given many seminars on decision making and strategic thinking to executives in Europe, America, and the Far East, and has appeared on radio and television. He has been a regular speaker in the executive programs at Berkeley, Cedep at Insead (France), Cornell University, UNC and the Wharton School at the University of Pennsylvania. During 1982-1984, Dr. Schoemaker took an extended full-time sabbatical with the strategy group of Royal Dutch/Shell in London, where he helped pioneer scenario planning. Since then he has consulted with over a hundred companies.

Dr. Schoemaker further serves as the Research Director of the Mack Center for Technological Innovation at the Wharton School of the University of Pennsylvania, where he teaches strategy and decision making. He is also a Visiting Professor of Decision Sciences at London Business School. For over twelve years, he was a professor in the Graduate School of Business at the University of Chicago. Schoemaker started his studies in physics and mathematics at the University of Groningen (The Netherlands) and graduated magna cum laude from the University of Notre Dame with a B.S. in physics in 1972. Later, he received an M.B.A. in Finance, an M.A. in Management, and a Ph.D. in Decision Sciences, all three degrees from the Wharton School at the University of Pennsylvania.

His main research interests are in the areas of business strategy, decision sciences, scenario planning, organizational dynamics, and emerging technologies. He has written over 70 academic and applied papers which have appeared in journals ranging from the Harvard Business Review to the Journal of Mathematical Psychology to Management Science and the Journal of Economic Literature. Schoemaker's articles have received several awards including the prestigious Best Paper Prize of the Strategic Management Society in 2000. Many of his articles have been reprinted and his 1995 paper on scenario planning ranks in the top ten all time reprints of the Sloan Management Review. His writings have appeared in over ten languages.

Schoemaker has also written several books. His first book Experiments on Decisions Under Risk (Kluwer Nijhoff Publishing, 1980) received a two-page profile in Fortune Magazine. With J. Edward Russo he wrote Decision Traps (Doubleday, 1989; Simon & Schuster, 1990) which discusses various biases in decision making (as profiled in Newsweek). With Kleindorfer and Kunreuther, Schoemaker wrote an acclaimed graduate-level text titled Decision Sciences: An Integrative Perspective (Cambridge University Press, 1993). With George Day, he edited the book Wharton On Managing Emerging Technologies (Wiley, 2000). He also completed Winning Decisions (Doubleday, 2002) with J. Edward Russo and finished a managerial book about scenario planning titled Profiting from Uncertainty (Free Press, 2002). Schoemaker is currently in the final stages of completing a book on peripheral vision with George Day on how to see risks and opportunities faster (Harvard Business School Press, forthcoming).

Schoemaker has been on the board of several companies, including:
OmniChoice (Philadelphia), RealHome (New York), TLContact (Chicago), i-Open (Philadelphia), and VS Holdings (Netherlands). Schoemaker is also an active private investor in technology-based new ventures, including several Internet and software companies.