Galbraith, J., and Schoemaker, P. J. H., "Technology and Organization Design: A Managerial Assessment," Chapter One in Studies in Operations Management, A. C. Hax (ed.), North Holland Publishing Co., 1978, pp. 3-40. *

Schoemaker, P. J. H., "Context Credibility and Format Bias in Retrospective Judgment," Proceedings of the American Institute for Decision Sciences, St. Louis, October 1978, pp. 36-38.

Schoemaker, P. J. H., "The Role of Statistical Knowledge in Gambling Decisions: Moment versus Risk-dimension Approaches," Organizational Behavior and Human Performance, Vol. 24, 1-17, 1979.

Schoemaker, P. J. H., and Kunreuther, H. C., "An Experimental Study of Insurance Decisions," The Journal of Risk and Insurance, Vol. 46, 4, 1979, pp. 603-618.

Schoemaker, J. A., Schoemaker, P. J. H., and Saukonnen, J. J., "Polysaccharide Accumulation in the Cell Division Defective Mutant Escherichia Coli 15T-R1," Microbios, 1980, 29, pp. 149-159.

Hershey, J. C., and Schoemaker, P. J. H., "Risk Taking and Problem Context in the Domain of Losses: An Expected Utility Analysis," The Journal of Risk and Insurance, Vol. 47, 1, 1980, pp. 111-132.

Hershey, J. C., and Schoemaker, P. J. H., "Prospect Theory's Reflection Hypothesis: A Critical Examination," Organizational Behavior and Human Performance, 25, 1980, pp. 395-410.

Schoemaker, P. J. H., "On the Indeterminacy of von Neumann-Morgenstern Utility Functions," Proceedings of the American Institute for Decision Sciences, Las Vegas, November 1980, Vol. 2, pp. 208-210.

Kunreuther, H. C., and Schoemaker, P. J. H., "Decision Analysis for Complex Systems: Integrating Descriptive and Prescriptive Components," Knowledge: Creation, Diffusion, Utilizations, Vol. 2, No. 3, March 1981, pp. 389-412.

Waid, C. C., and Schoemaker, P. J. H., "On the Fidelity of Multiattribute Preference Representations: Some Analytical Considerations," in Organizations: Multiple Agents with Multiple Criteria, J. N. Morse (ed.), Springer-Verlag, 1981, pp. 447-464.

Schoemaker, P. J. H., "Behavioral Issues in Multiattribute Utility Modeling and Decision Analysis," in Organizations: Multiple Agents with Multiple Criteria, J. N. Morse (ed.), Springer-Verlag, 1981, pp. 338-362.

Schoemaker, P. J. H, and Waid, C. C., "An Experimental Comparison of Different Approaches to Determining Weights in Additive Utility Models," Management Science, Vol. 28, No. 2, Feb. 1982, pp. 181-196.

Schoemaker, P. J. H., "The Expected Utility Model: Its Variants, Purposes, Evidence and Limitations," Journal of Economic Literature, Vol. 20, June 1982, pp. 529-563.

[Reprinted in B. Caldwell (ed.), The Philosophy and Methodology of Economics, Vol. II, Edward Elgar Publishing Ltd., Cheltenham, UK, 1993, pp. 395-439]

[Translated into Italian and reprinted in M. Lombardi and R. Tamborini (eds), The Contributions of Cognitive Sciences to Economic Theory, Bologna, in press]

[Translated into Russian and reprinted in A. Poletayev (ed.), THESIS: Theory and History of Social and Economic Institutions and Systems, No. 5, Moscow, 1994, pp. 29-80.]

Hershey, J. C., Kunreuther, H. C., and Schoemaker, P. J. H., "Sources of Bias in Assessment Procedures for Utility Functions," Management Science, Vol. 28, No. 8, Aug. 1982, pp. 936-954.

[Reprinted in D. Bell, H. Raiffa and A. Tversky (eds.) Decision Making, New York: Cambridge University Press, 1986]

Schoemaker, P. J. H., "Optimality Principles in Science: Some Epistemological Issues" in The Quest for Optimality, J. H. P. Paelinck and P. H. Vossen (eds.), Gower PublishingCo., 1984, pp. 4-31.

Hershey, J. C., and Schoemaker, P. J. H., "Probability vs. Certainty Equivalence Methods in Utility Measurement: Are They Equivalent?" Management Science, Vol. 31, No. 10, Oct. 1985, pp. 1213-1231.

Schoemaker, P. J. H. and Waid, C. C., "A Probabilistic Dominance Measure for Binary Choices: Analytic Aspects of A Multi-attribute Random Weights Model, Journal of Mathematical Psychology, Vol. 32 (2), June 1988, pp. 169-191.

Schoemaker, P. J. H., "Preferences for Information on Probabilities versus Prizes: The Role of Risk-Taking Attitudes," Journal of Risk and Uncertainty, 1989, 2, pp. 37-60.

Russo, J. E., and Schoemaker, P. J. H., "Decision Audits," Across the Board, Dec. 1989, pp. 47-53. *

Schoemaker, P. J. H., "Are Risk-attitudes Related Across Payoff Domains and Response Modes?", Management Science, Vol. 36, No. 12, Dec. 1990, pp. 1451-1463.

Schoemaker, P. J. H., "Strategy, Complexity, and Economic Rent," Management Science, Vol. 36, No. 10, Oct. 1990, pp. 1178-1192.

Russo, J. E. and Schoemaker, P. J. H., "The Overconfidence Quiz," Harvard Business Review, Sept./Oct. 1990. *

Schoemaker, P. J. H., "Choices Involving Uncertain Probabilities: Tests of Generalized Utility Models," Journal of Economic and Organizational Behavior, Vol. 16, 1991, pp. 295-317.

[Reprinted in Richard H. Day and Vernon L. Smith (eds), Experiments in Decision, Organization and Exchange, Amsterdam: North-Holland, 1993, Chapter 4, pp. 23-45]

Russo, J.E. and Schoemaker, P.J.H., Decision Traps and How To Avoid Them," Chemical Engineering, May 1991, pp. 181-185. *

Schoemaker, P. J. H., "When and How To Use Scenario Planning," Journal of Forecasting, Vol. 10, 1991, pp. 549-564.

Schoemaker, P. J. H., "The Quest for Optimality: A Positive Heuristic of Science?", The Behavioral and Brain Sciences, Vol. 14, No. 2, 1991, pp. 205-215.

[Reprinted in B. Caldwell (ed.), The Philosophy and Methodology of Economics, Vol. II, Edward Elgar Publishing Ltd., Cheltenham, UK, 1993, pp. 260-270]

Schoemaker, P. J. H., "The Strategy of Optimality Revisited," The Behavioral and Brain Sciences, Vol. 14, No. 2, 1991, pp. 237-246.

Schoemaker, P. J. H. and Hershey, J. C., "Utility Measurement: Signal, Noise and Bias," Organizational Behavior and Human Decision Processes 52, 1992, pp. 397-424.

Schoemaker, P. J. H., "Subjective Expected Utility Theory Revisited: A Reductio Ad Absurdum Paradox," Theory and Decision, Vol. 33, 1992, pp. 1-21.

Russo, J. E. and Schoemaker, P. J. H., "Managing Overconfidence," Sloan Management Review, Winter, 1992, pp. 7-18. *

[Translated into Dutch and reprinted in The Holland Management Review, 1992.]

[Translated into Italian and reprinted in Sviluppo & Organizzazione, Bocconi University, Milan, 1993]

Schoemaker, P.J.H. and C.A.J.M. van der Heijden, "Integrating Scenarios into Strategic Planning at Royal Dutch/Shell," Planning Review, Vol. 20 (3), 1992, pp.41-46. *

[Winner of First Prize for Best Case Study in Planning Review during 1992]

[Reprinted in Peter Lorange (ed.), Strategic Planning Process, Dartmouth Publishing Co. Aldershot, Hants, England, 1994, pp. 43-48]

Schoemaker, P. J. H., "How To Link Strategic Vision to Core Capabilities," Sloan Management Review, Fall 1992, Vol. 34 (1), pp. 67-81. *

[Translated into Dutch and reprinted in The Holland Management Review, 1993]

[Reprinted in Strategy: Process, Content and Context, B. de Wit and R. Meyer (eds), West Publishing Co., N.Y., 1994, pp. 252-260.]

Amit, R. and Schoemaker, P. J. H., "Strategic Assets and Organizational Rent," Strategic Management Journal, Vol. 14 (1), January 1993, pp. 33-46.

[Awarded Best Paper Prize by the Strategic Management Society - in 2000]

Schoemaker, P. J. H., "Determinants of Risk-Taking: Behavioral and Economic Views", Journal of Risk and Uncertainty , Vol. 6, 1993, pp. 49-73.

Schoemaker, P. J. H., "Strategic Decisions in Organizations: Rational and Behavioral Views," Journal of Management Studies, Vol. 30 (1), 1993, 107-129.

Klayman, J. and Schoemaker, P. J. H., "Thinking About the Future: A Cognitive Perspective," Journal of Forecasting, Vol. 12, 1993, pp. 161-186.

Schoemaker, P. J. H., "Multiple Scenario Development: Its Conceptual and Behavioral Foundation," Strategic Management Journal, Vol. 14 1993, pp. 193-213.

Schoemaker, P. J. H. and van der Heijden, C. A. J. M., "Strategic Planning at Royal Dutch/Shell," Journal of Strategic Change, Vol. 2, 1993, pp. 157-171. *

Schoemaker, P. J. H. and Russo, J. E., " A Pyramid of Decision Approaches," California Management Review, Vol. 36 (1), Fall 1993, pp. 9-31. *

[Reprinted in Decision Theory and Decision Analysis: Trends and Challenges, Sixto Rios (ed.), Kluwer Academic Publishers, MA., Norwell, pp. 53-78]

[Reprinted in German in the Harvard Business Manager, Vol. 16 (3), 1994]

Schoemaker, P. J. H. and Hershey, J.C. "CE-PE Bias and Probability Level: An Anchoring Model of Their Interaction," in B. Munier and M. Machina (eds.), Models and Experiments in Risk and Rationality, Kluwer Academic Publishers, Dordrecht, The Netherlands, 1994, pp. 35-55.

Schoemaker, P. J. H. and Amit, R. "Investment in Strategic Assets: Industry and Firm-Level Perspectives", in P. Shrivastava, A. Huff and J. Dutton, (eds), Advances in Strategic Management, JAI Press, Inc., Vol. 10a, 1994, pp. 3-33.

Schoemaker, P. J. H. "Scenario Planning: A Tool for Strategic Thinking," Sloan Management Review, Vol. 36 (2), Winter 1995, pp. 25-40. *

[Top Ten in terms of all-time reprint requests from the Sloan Management Review]

Schoemaker, P.J.H. and Schoemaker, J. A. "Estimating Environmental Liability: Quantifying the Unknown," California Management Review, Vol. 37 (3), Spring 1995, pp. 29-61. *

[Reprinted as Chapter 11 in Strategic Development, by R.G. Dyson and F.A. O'Brien (eds.), Wiley, NY, 1998]

Schoemaker, P. J. H. and Hershey, J. C., "Maximizing Your Chance of Winning: The Long and Short of It Revisited," Organizational Behavior and Human Decision Processes, Vol. 65, No. 3, March, pp. 194-200.

Schoemaker, P. J. H. and Marais, L., "Technological Innovation and Large Firm Inertia," in G. Dosi and F. Malerba (eds), Organization and Strategy in the Evolution of the Enterprise, London: MacMillan, 1996.

Schoemaker, P.J.H. and Amit, R. "The Competitive Dynamics of Capabilities: Developing Strategic Assets for Multiple Futures," in Wharton on Dynamic Competitive Strategy, G. Day and D. Reibstein (eds.), Wiley, pp. 368-394.

Schoemaker, P. J. H. "Disciplined Imagination: From Scenarios to Strategic Options," in International Studies of Management & Organization, Vol. 27, No. 2, Summer 1997, pp. 43-70. *

Schoemaker, P. J. H. "Twenty Common Pitfalls in Scenario Planning," Chapter 25 in Learning from the Future, Chapter 25 in L. Fahey & R. Randall (eds), John Wiley & Sons, 1998, pp. 422-431. *

Day, G. and Schoemaker, P. J. H., "Avoiding the Pitfalls of Emerging Technologies," California Management Review, Winter Issue, 2000, Vol. 42, No. 2, pp. 8-33. *

Day, G. and Schoemaker, P. J. H., "A Different Game," Chapter 1 in George Day and Paul Schoemaker (eds), Wharton on Managing Emerging Technologies, Wiley, April 2000. *

Day, G. and Schoemaker, P. J. H., "Avoiding the Pitfalls of Emerging Technologies," Chapter 2 in George Day and Paul Schoemaker (eds), Wharton on Managing Emerging Technologies, Wiley, April 2000. *

Schoemaker, P. J. H. and Mavaddat, M.V., "Scenario Planning for Disruptive Technologies," Chapter 10 in George Day and Paul Schoemaker (eds), Wharton on Managing Emerging Technologies, Wiley, April 2000. *

Schoemaker, P. J. H. and Shapiro, A., "Innovative Financing Strategies for Biotechnology Ventures," Chapter 14 in George Day and Paul Schoemaker (eds), Wharton on Managing Emerging Technologies, Wiley, April 2000. *

Day, G. and Schoemaker, P. J. H., "Don't Hesitate to Innovate," Financial Times, Mastering Management Series, Part Two, Oct. 9, 2000, pp. 2-4. *

Schoemaker, P. J. H. and Russo, J. Edward., "Managing Frames to Make Better Decisions," Chapter 8 in S. Hoch and H. Kunreuther (eds), Wharton on Making Decisions, Wiley, April 2001, pp. 131-155. *

Schoemaker, P. J. H., "The Elusive Search for Integration," Chapter 8 in Rethinking Strategy, by H. W. Volberda and T. Elfring (eds.), Sage Publications, London, 2001.

Day, G. S. and Schoemaker, P. J. H., “Driving Through the Fog: Managing at The Edge” Long Range Planning, Vol. 37, No. 2, April 2004, pp. 127-142.*

Schoemaker, P. J. H. “Using Scenarios in Strategic Planning” Chapter 12 in R&D Meets M&A, by A. Daemmrich (ed), Philadelphia: Chemical Heritage Press, 2004, pp. 81-90.*

Schoemaker, P. J. H. and Schuurmans, F. “Opportunity in Uncertainty: Techniques for Turning an Unpredictable Future to Your Advantage” Association Management, 2003, Vol. 55, pp. 49-52.*

Schoemaker, P. J. H, "Organizational Renewal: Overcoming Mental Blindspots,” Chapter 2 in The Many Facets of Leadership, M. Goldsmith, V. Govindarajan, B. Kaye and A. Vicere (eds), Financial Times - Prentice Hall, NJ, 2003.*

Schoemaker, P. J. H. “A Reply to: Huygens's Principle - A Case Against Optimality,” The Behavioral and Brain Sciences, Vol., No. , 2003, pp.

Schoemaker, P. J. H., “Forecasting and Scenario Planning: The Challenges of Uncertainty and Complexity, Chapter 14 in Handbook of Judgment and Decision Making, D.J. Koehler and N. Harvey (eds), Malden, MA: Blackwell Publishing, 2004, pp. 274-296.

Schoemaker, P. J. H. “Navigating Uncertainty: From Scenarios to Flexible Options” in The Blackwell Encyclopedia of Management, Michael A Hitt and R. Duane Ireland (eds), Malden, MA: Blackwell Publishing. III: pp. 190-193.

Day, G. S. and Schoemaker, P. J. H., “Scanning the Periphery” Harvard Business Review, Nov-Dec. 2005.*

Hogarth, R. S. and Schoemaker, P. J. H., Book Review of Blink, Journal of Behavioral Decision Making, (in press).