Brief History of DSI

Decision Strategies International, Inc. (DSI) was founded in 1990 by Paul J.H. Schoemaker and colleagues to improve the quality of strategic thinking and decision making in organizations.  It was sold in early 2016 to Heidrick & Struggles as part of its acquisition strategy to build a world-class consulting practice in the area of strategic leadership.  Paul served as Executive Chairman and majority shareholder when DSI was sold and did not personally continue with Heidrick & Struggles; see

DSI’s original focus was on scenario-based strategy consulting, executive development and training, by building a select network of strategic alliance partners and forays into multi-media software development.  DSI offered advice at the forefront of navigating uncertainty through future mapping, flexible strategies and dynamic monitoring.  The company drew heavily on advanced decision research conducted by Paul and others in decision sciences and strategy at the University of Chicago, Cornell University, the Wharton School, and other leading research institutions.  After servicing for 15 years as CEO and Chairman, the company was run by Scott Snyder as CEO for five years and thereafter by Steve Krupp as CEO for another five years.  Paul remained as Executive Chairman until the company made a successful exit by its business selling to Heidrick & Struggles.

The company’s partners have served hundreds of clients in the US and abroad, from large to small and profit to non-profit, with annual revenues exceeding $10 million. Numerous clients retained DSI beyond its initial engagement, in line with the company’s desire to build long-lasting client relationships and strong market acceptance of its services.  During its last five years, DSI added additional services to its consulting and training offerings, especially in strategic leadership development and organizational transformation.  Its main business sectors at the time of sale were health care (about 50%), financial services, energy, government and some consumer goods.